My podcast interview about Agile, Scrum and the Scrum Master role

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Image courtesy: cbc.ca

I am excited to share my latest podcast interview with Vasco Duarte where we discuss about agile and Scrum and get into details about the Scrum Master role all through this week. This podcast was recorded for the site http://scrum-master-toolbox.com/ to discuss various topics around challenges related to the Scrum Master role, some anti patterns to Scrum, change leadership, measurements of success for Scrum Masters and agile culture and mindset.

First 2 episodes are live now. Don’t forget to watch the upcoming 3 episodes (Wednesday through Friday) this week.

Please provide your feedback on the podcast, leave comments and like. Also reach out for any questions or if you would like to record a podcast for your site.

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Failing consciously – Product Managers, make failure your ally to be successful

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Failure. A word that refers to the act of failing or proving unsuccessful.

There have been multiple instances when we decide not to do something because we not sure of being successful. Similarly we sometimes undermined our own efforts to avoid the possibility of a much larger failure.

No one likes to be called a failure, however; what would happen if you knew that you were working to fail or that your work is intended to failing you personally but making someone or something else successful?

Let’s take the example of Toyota Prius. When Toyota decided to work on the concept of a hybrid car, they created 9 teams to work on different engine ideas. So, there were engineers that were trying to create the best hybrid technology possible but they also knew that the probability of creating a successful concept that will potentially revolutionize the automotive industry was very small since there were other 8 teams working on the same idea. ToyotaHybrid2.jpgToyota did not form committees that made decisions on which engine idea to embrace but they tried all ideas in multiple scenarios, kept refining the ideas and finally got to one that proved to be the best. It turns out that in a approach like this, the final design turns out to be a collection of smaller ideas from all teams that come together to create innovative products. For Toyota, Prius became synonymous of hybrid just like Kleenex became synonymous of tissues.

Failures are the biggest allies for Product Managers. The value that Product Managers expect to achieve is based on limited analysis and certainty and huge amount of ideation, adaptation to market and most importantly failing and using the failure to learn and build something better. However; when it comes to failures, what differentiates great Product Managers from the good ones is their mindset of failing consciously and intentionally. Here is why:

Plan for failure – Thought leaders cannot stop emphasizing on the fact that failure is opportunity to learn, improve and be successful. As much as this way of thinking is important to keep the positive energy flowing,  there is a huge difference between failing consciously and failure due to unaccounted or unexpected reasons.

business-plan1-600x353While watching  Olympics a few days ago, I noticed the french sprinter Wilhem Belgian  getting disqualified from the 400 meters race and the Olympics due to a false start. While preparing for an event as big as the olympics, an athlete like Wilhem would have laid down a strategy to get to the finals, he had to end his run at the Olympics for the most unexpected reason possible. He was completely devastated when the failure was caused due to a mistake he never imagined would occur and would have been better of completing the race and loosing to better sprinters.

I am sure Wilhem was not 100% sure of winning a medal but he surely wasn’t expecting to loose the way he did.

Pro tip: If you were conscious of failure, you were sure of success.

Build entrepreneurial character – When talking about entrepreneurial characteristics,  tenacity, perseverance, and resilience are the key attributes to success. However, these attributes are not as common. Elon Musk back in 2013 said that the human brain cannot cope with business failure. But at the same time, a human brain responds differently to failures that were completely unexpected versus failures that were expected and were part of the plan to become successful.

entrepreneurAn entrepreneurial character does not try to conceive a idea that had a 100% chance of being successful. Most successful entrepreneurs started with an idea, knowing what could get in their way in becoming successful but having a strategy to deal with expected failures and leveraging the small wins along the way to make a lasting impact.

Pro tip: Do your best to plan ahead for success but be aware of the failures that may happen along the way to affirm your assessment and awareness of what could fail and what will work.

Encourage creativity and innovation – The reason for success behind most successful products and services companies like the Apple products, Google or Airbnb has been the unique opportunity to ideate, innovate and be creative. Talking about Google, its most successful innovations came by way of the 20% time given to its employees (as much as people question the existence of this policy at Google now) where they could innovate on new ideas and opportunities. What was even more important was how Google employees were measured when it came to tracking success. In this case, the engineers building the product were their own product managers.

The biggest impact of this approach was the freedom to try new ideas, innovate and  feeling safe to fail. This basically meant that they were in total control of the “why”, the “what’ and the “how” of the product. This kind of environment allowed them to keep away from the pressure of making everything successful right from the word go but also consciously make decisions that might prove wrong in working towards the final right outcome.

Pro tip: Many minds can create many ideas and then come together to produce the awesome.

Conclusion: Leveraging failure consciously in making the right decision is a critical mindset shift for product management. An urge to get things right the first time can significantly constraint human behavior in a way that can lead to a negative impact if things were to go wrong. So next time you site down to ideate, be conscious of your failure as much as your success.

 

 

Effective Product Management For Disruptive Outcomes

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Sourceswim.de

The world of product design and management is fun, offering opportunities to cause  disruption through ideation and innovation. Product Managers (Product Owners in the agile world) play a critical role in producing great product(s).

The role of a Product Manager is often misunderstood and underutilized of all the roles and gets confused with other roles like that of a Business Analyst, Program Manager, Project Manager and more.Besum4ICYAA1yT0

The job as product manager is to evaluate multiple product ideas and decide which product ideas are worth pursuing, and which are not. If the Product Manager decides to pursue an opportunity, their assessment needs to determine what it will take to succeed.

Source: Sumologic.com

Maintaining a disruptive approach

The product management role needs to maintain a disruptive approach irrespective of whether they are working on a new product idea or enhancing an existing product. Here are some attributes that make good Product Managers great:

  • Think Big – Many Product Managers district their creativity by the constraints presented to them up front. Product Managers need to think big by not getting constrained by the resources available to them in the present market environment. By doing so, they describe large disruptive opportunities and develop concrete plans for how to take advantage of them.
  • Leverage Team To Drive Ideas And Make Decisions – While the “what” and the “why” of a product form the core of a Product Manager’s thought process and focus, it is critical for them to keep the “how” and the economics of implementing the idea in mind. what_is_a_product_manager-300x246This is where a Product Manager is expected to leverage the creativity, expertise and innovation of the team to make the right decision about the prioritization, go to market and other aspects of product delivery.
  • Maintain The 80-20 Thought Process – Key to the success of a product and the Product Manager is to how to get 80% of the value with 20% effort. They do so repeatedly, delivering more value and achieving compounding effects for the product.
  • Communicate Effectively – Effective Product Managers can make a case based on suitable market research along with appropriate feedback from existing and perspective customers. Their decisions are backed by solid analysis that are impossible to ignore or refute. They use data appropriately leading to effective decision making.
  • Visualize The Big Picture -Sharing the big picture of the end business objective, the vision and the overall product helps in getting the team get away from taking a narrow approach to problem solving. Being able to draw a product structure, identifying the various components, drawing the dependencies with close collaboration ensure common understanding of the vision and a collaborative approach to problem solving.
  • Prioritize/Sequence – Product Manager knows how to sequence projects. They balance quick wins vs. platform investments appropriately. They are able to make a choice between projects that grow the business versus the ones that protect and remove drag on the business (operations, reducing technical debt, fixing bugs, etc.).
  • Forecast and Measure – Product Manager is able to forecast the approximate benefit of a project and can do so efficiently by applying past experience and leveraging comparable benchmarks.  MWM-portrait-small-RGB-POSThey also measure benefit once projects are launched and factor those learnings into their future prioritization and forecasts.
  • Focus on Good Design – A Product Manager doesn’t have to be a designer, but are able to add significant value if they can appreciate great design and be able to distinguish it from good design. Impactful Product Managers should also be able to articulate the difference to their design counterparts, or at least design an approach to pursue to go from good to great.
  • Feedback FeedBack Feedback – A significant part of a Product Manager is spent on gathering feedback. A feedback goes a long way in bringing a product back on track from a failure. Most interestingly, great Product Managers do not time a feedback bit make it a ongoing activity. Feedback is not only important to improve new products but eliminate product features that are no more used to bring in economical efficiencies.
  • Let Value Drive Their Thoughts and Writing – Value is the only measure for measuring success and decision making for a Product Manager.  Weather a conversation is about adding new features to a product, removing technical debt or taking a product to market, value discussion is critical in driving every action.

Product Management can be a key differentiator between a successful and failed product and the above pointers can be considered in hiring a top notch Product Manager. Having said that, finding a Product Manager with above mentioned traits can be challenging but the list can be utilized in helping existing Product Managers  strives to develop and improve along these dimensions.

Please share your thoughts on you experience with Product Management and any specific and important attribute that should be added to the list.

More on Product Management coming soon…

 

 

 

 

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